5 tips for preparing your small business for the holiday season

The holidays are just around the corner, and if you’re a small business owner, now’s the time to start planning! Some savvy owners begin as early as June, but it’s never too late to get things in motion. The festive season isn’t just about stocking up on inventory; it’s a prime opportunity to boost sales, build community, and make your business shine.

Here are five tips to help get your small business holiday-ready.

Your team is your most vital asset. To ensure projects are completed efficiently and to a high standard, you need skilled and dedicated workers. Invest time in your hiring process. Look beyond the CV for individuals who are adaptable, reliable, and show genuine passion for the trade. Employee turnover can be costly, so aim to retain staff with opportunities for growth and a positive working environment.

Decide early if you’ll extend your hours or take a few extra days off for the holidays. Once you’ve set your hours, share them with your team to ensure everyone’s in the loop. Encourage employees to request holiday leave by a set date to avoid any last-minute stress. A clear schedule keeps the holiday vibe festive rather than frantic!

One surefire way to miss out on sales? Running out of stock! Plan ahead by ordering more of your popular items or products. If you’re working with third-party suppliers, remember they’re juggling holiday orders too. Mark those ordering deadlines on a calendar in plain sight to avoid missing them. And if you need a bit of extra capital to stock up, consider a small business loan to fund that additional inventory. It’ll give you peace of mind going into the busy season.

Your website is often the first stop for holiday shoppers, so make sure it’s looking its best! Go through each page to ensure the design is user-friendly and the checkout process is smooth. Invite a trusted friend or team member to check it out—fresh eyes are great for spotting things you might miss. And if you’re selling online, consider adding seasonal banners and highlighting holiday promotions to draw attention to your festive offerings.

A little holiday decor can go a long way in creating a welcoming vibe. Consider holding a decorating party with your team—order some takeaway, play some tunes, and let everyone help with the decorations. A bit of dusting, some festive lights, and a splash of seasonal colour can make your shop stand out. Customers love walking into a well-decorated space, so embrace the season and let your holiday spirit shine!

Looking to attract more customers this season? Now’s the perfect time to plan a holiday marketing campaign! Not sure how to fund it? A small business loan could help cover the cost, whether it’s for social media ads, an email campaign, or an in-store promotion– apply today. And don’t forget Small Business Saturday—it’s a great chance to bring in holiday shoppers who are eager to support local businesses.

Take these steps, and you’ll be well on your way to a successful holiday season. Happy planning, and here’s to a prosperous, stress-free festive season for you and your team!